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Magnetic Force of Attraction for Customers and Distribution Channels

Who is the customer?  Everyone in the organization needs to understand the end-customer and the distribution channels that your product or service go through to get there.

There used to be discussion of the 4P’s of product, price, promotion and placement.  Today, the focus is on providing solutions to our customers that take us into adjacent product opportunities.  Price has not changed.  Promotion is now more about educating the customer than giving them a hard sell—though the loud sellers on late night TV commercials have not figured that out.  And placement is now more about providing access to the product.  You need to optimize and align the magnetic force of attraction between the customer and the product or service.