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Designing Tomorrow’s On/Off-Highway Tractors

As part of an executive panel at the annual Commercial Vehicle Engineering Congress in Chicago, I represented the outlook of the on-highway vehicle OEM.  This is my presentation to the group highlighting the need to understand the fleet customer and his pain points.  A 7 forces analysis can be done for every business that includes

1. Internal operations

2.  Suppliers

3.  Customers

4.  Competitors

5.  Threats of substitution

6.  Government regulations

7.  Impact of technology

Here is a link to the words I spoke.  When the new window opens up, click on the link again and it will load and you can save it to your computer.  Paul Menig Speech

Designing tomorrow's on:off road tractors from Paul Menig

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