Designing Tomorrow’s On/Off-Highway Tractors
As part of an executive panel at the annual Commercial Vehicle Engineering Congress in Chicago, I represented the outlook of the on-highway vehicle OEM. This is my presentation to the group highlighting the need to understand the fleet customer and his pain points. A 7 forces analysis can be done for every business that includes
1. Internal operations
5. Threats of substitution
6. Government regulations
7. Impact of technology
Here is a link to the words I spoke. When the new window opens up, click on the link again and it will load and you can save it to your computer. Paul Menig Speech
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