The brain sciences have recognized that gray matter is not the most important part of the human brain. While images of the brain using advanced medical equipment are wonderful to look at, it is the behavioral sciences that have rediscovered what Plato and Aristotle discussed over two thousand years ago. Let’s call it i-Matter.
“Twenty four hundred years ago Plato taught that every human soul has the desire to reach for a higher, purer, and more spiritual truth that will illuminate our lives and transform our world….Aristotle, on the other hand, said the light of truth is found here in the material world, and our job is to understand and find our place in it.” 5 Reasons Why Plato and Aristotle Still Matter Today
To me, this means that every person is searching for something that says they are important, have a purpose and that what they do matters in some way. Any company, small or large needs to establish it’s reason for existence. It helps define your customer base, your products, and your processes. How you go about doing it establishes the culture and the values. Sam Walton had 10 Rules for Building A Business that is in a brochure available at the visitor center at the store in Bentonville AR. Ten rules encompassed in ten words: 1. Commit; 2. Share; 3. Motivate; 4. Communicate; 5. Appreciate; 6. Celebrate; 7. Listen; 8. Exceed; 9. Control; 10. Swim. Establishing the vision, mission, values and goals for your organization is all about getting people to talk and exchange views on the business and what it means in the world. It’s also about each individual discovering how they matter to the success of the business and where they fit in the overall scheme of things–either here on earth or beyond. Here is a link to the Vision/Mission of Global Fortune 100 Companies.
Do you have one for your company? Do you have a personal mission statement as suggested by Steven Covey?
Let me end with something I had done in calligraphy, framed and hung on the wall in my office for many years:
The 6 most important words: I admit I made a mistake.
The 5 most important words: You did a great job.
The 4 most important words: What do you think?
The 3 most important words: Could you please.
The 2 most important words: Thank you!
The most important word: We.
The least important word: I.
This is all about making people feel important and that they make a difference. We want to make sure they understand and feel their i-Matter.