7 Simple Questions Inform Your Plan
In grade school, I learned that a journalist is supposed to ask and answer the questions: Who? What? Where? When? Why? and How?
- Who is it about?
- What happened?
- Where did it take place?
- When did it take place?
- Why did it happen?
- How did it happen?
Your Business Strategy should not be a bunch of BS housed in a binder on the shelf behind your desk or stuffed in a drawer. It needs to answer the same few questions in a short, concise document that can be posted for everyone to see regularly. It might even be a single page poster or infographic or screen saver on everyone’s computer. I suggest the order of the questions changes, slightly.
- Where will your company be in the future? This is your Vision.
- Why are you in business? What is the customer problem or pain you are solving? This is your Mission.
- How will you get it done? This is your Strategy.
- What specific steps need to be taken to accomplish this? These are your Objectives.
- Who is responsible for each objective? This creates the important First Part of Accountability.
- When will you review and complete each objective? This is the Second Part of Accountability.
Most everyone — you, your investors, your employees will have one more, seventh question?
- What if we accomplish this — what will be my/our reward?