Applied Force of Competition Pushing Buttons
Competitors are like atoms in continuous motion. First they are here, then there. It can seem chaotic. The smallest competitor today can find a new business model that disrupts the entire industry. They are also like a shiver of sharks, each taking a small bite of market share away from you. Your direct competitors are easy to identify. It’s the indirect competitors that are often overlooked. It’s the bowling alley that does not recognize an exercise gym as competition. A competitor to car ownership is mass transit, taxis, Uber and car sharing services. You also have to consider the “do nothing” competitor when your benefit is not enough to get the customer to act and they do nothing. Competitors are like atomic forces that can look like chaos at the level of atoms.